29 April 2017

001. Hi friends! I have been having a wild time lately making and designing little graphics that I can use on the Shop Frockled social media pages. They are simple but pretty damn funky (if you ask me). Can you tell I'm obsessed with the funky 70's style font and those three colours???

002. Just thought it would be something a little different to post on here! If you are not already following Shop Frockled, it would mean the world to a gal who dreams of running her own little business that aims to spread consciousness, sustainability and ethics! PS. the Instagram is HERE and the Facebook page is HERE.

Lena x


23 April 2017

001. This is the first Queensland Easter in a long time that I have had where it was sunshine and blue skies everyday! I made the made the most of the break by lying in the sun at the beach, driving down to Brissie for a gig and procrastinating many, many uni assignments. Over this break I also read some pretty beautiful words on Ziggy Alberts' Facebook page, that I just wanted to share in this little space of the internet. Enjoy!

"If god is the all giving being , maybe it's the planet we live on; the earth from which trees grow that we cut down to build our houses to keep us dry & our fires to keep us warm . The food, water & air to keep our hearts beating. If you need something above humanity , maybe it's the way natural disasters destroy the homes we've built or the food we've grown or drown our loved ones who die young- without motive, reason or human emotion . If you need to see punishment, maybe it's the way some crops aren't growing back because the bees are dying from the GMOS & pesticides, the way we can't drink from certain rivers affected by fracking for CSG , the way overfishing is collapsing the stability of our ocean ecosystem that provides most of our oxygen. If you need hope , maybe it's in the way the earth never gives up on trying to yield the crops , the river washes clean when we stop polluting it; dead zones in the ocean come back to life when they are given a chance to. If god is within everyone, maybe it's how our bodies - just like the earth - never give up; scars heal, hearts mend, our hearts never stop trying to beat and lungs never stop trying to breathe . If we need magic maybe it's the way we feel better when we hear the birds sing, how we see beauty in the flowers that bloom, how we have the chance to fall in love with 1 person in a world of 7 billion . If we need purity maybe it's in doing our best to recognise the reliance of economic prosperity on environmental stability, source our clothes responsibly, our food sustainably, to lower our impact, to care for others, to be transparent about our selfishness, to immerse ourselves in nature above and below .when we die and our bodies return to the land or return to the sea to be apart of the earth that help us grow, to this all giving being, maybe that's how we get to heaven."

Lena x


20 April 2017

Top: Op Shop// Jeans: Op Shop// Shoes: Birkenstock// Bag: Fjallraven// Bottle: The Source

001. Hi friends! It's been a while since I uploaded anything in this series, so when the makeshift photography studio was still hanging up in my little shack I thought it would be a good opportunity to take some photos! Five minutes and some awkward poses later, here are the results! 

002. This outfit was just something simple I popped on to head into uni for the morning (yes it's still hot here, jeans probably weren't even totally necessary). The grey tee was a $2 op shop find, along with the white jeans, which I also managed to nab up for $2. They are originally from the brand Insight (quite pricey) and I added the DIY distressing myself (which is quite time consuming, but also pretty therapeutic accompanied by a Netflix binge). I also just want to add that these jeans were virtually brand new AND super super super white- an op shopping miracle! 

003. My other uni comfort essentials include my faithful Birkenstocks (rated a "good" by Good on You), a trusty reusable water bottle (from the Source Bulk Foods), and a good sized backpack (mine is from Fjallraven, another company rated well for their ethics and sustainability!). So there you have it- a simple outfit sourced from ethical and sustainable sources, perfect to cater to all your uni needs! Hope this helps inspire you to get thrifty and get creative when sourcing funky new pieces for your wardrobe! 

Lena x


13 April 2017

001. As you may know, at the beginning of this year I launched a new creative project called Shop Frockled. It is a little passion project that was born out of my love for personal style, concern about the environmental impact fast fashion has on our precious earth, ethics related to the workers producing fast fashion and the skill of hunting down hidden vintage gems (which if I may so myself, I happen to be damn good at!). So there you have it- Shop Frockled. If you want to hear even more about WHAT the project is, I a lil previous post here.

002. One of the biggest motivations behind the branding of Frockled, is for customers to become environmentally conscious consumers. For me, the challenge was to create a brand that was functional USING no plastic in the process at all. I think the end result that I am currently working with is great and suits the shop perfectly- a product that is carefully picked and selected with love and delivered with the same love- for you and the earth!

003. The process I use to ship the packages is pretty straight forward. I choose to send them in Australia Post "tough" bags, which are made out of cardboard- a little pricer than the average "one-price-fits-all" plastic bags, but 100% worth every penny. I then wrap up each garment carefully, tie it together with some natural twine (also reusable if the customer wishes to do so!) and then pop in a little thank you business card. I ordered these cards from a Australian website called Better Business Cards, and paid a little extra choosing the option to have them printed on eco-friendly, recycled paper and printed with non-toxic soy and vegetable based inks. Again, the environmental side of the business is something I am really passionate about and I didn't want to skimp on the details. Environmentally friendly and recycled cardboard business cards were the only way to go! Plus look how beautifully they arrived packaged in the mail- plastic free!

004. As you can see, it really is pretty simple to run a business sustainably! I have so many plans and ideas for little Shop Frockled. This store isn't a huge source of income for me personally currently, but I love running it because I get to provide an ethical and sustainable fashion option for consumers that is super funky, accessible and raises awareness about the impact fashion is having on our planet! At the moment the store is on Etsy, and the link for it is HERE. I upload a few new things weekly most of the time, so don't forget to keep updated and follow us on Facebook or Instagram. Thank you for taking the time to read this and caring about Shop Frockled, you all rock!

Lena x


5 April 2017

001. Ethical and sustainable fashion is something I am really passionate about and something that I have definitely mentioned a lot on this blog before, but today I'm coming to you with a post from a little bit of a different angle. I want to to talk about the fabrics- WHAT fibres and materials are actually going into the clothes you wear on you bodies every single day! As I'm on an ongoing journey of cutting back the amount of plastic waste I produce personally and becoming kinder person to the earth, I found out that what I wear on my body plays a pretty important role too.


Hemp is honestly the miracle fibre that could save the world (no exaggeration I swear). A little plant that is often widely misunderstood, due to it's little cousin called Marijuana. Hemp actually contains no THC (which is the component that creates the high) and can honestly be used to make ANYTHING (I'm talking replacing fossil fuels, making paper, superfood for the body and skin, and a substitute for plastic!). A few of it's magic powers are that is uses half as much water as cotton to grow and is naturally resistant (meaning no pesticides etc. needed to grow!). Seriously this is a little wonder plant and I have only just introduced you to the tip of the iceberg. As far as hemp fabric goes, I would say it resembles a natural cotton- meaning it is very comfortable, breathable and lovely to wear. If you are wanting to know a little more about the powers of hemp, there's a pretty cool little doco HERE by the guys at Afends, kudos!

Ah good old faithful cotton. Honestly not the BEST of these three eco friendly basics (waster consumption wise) but it is still a nice basic and one of the most widely accessible. Cotton is a natural fabric, literally picked from the fields to be made into fabric. Because it is natural it also means it is breathable, soft, strong and hypo-allergenic. Cotton is also super versatile- denim, corduroy, chino, calico, broadcloth and even more are all made from cotton fibres! When produced in an eco friendly environment, meaning no harsh chemicals from dying or toxic resources when growing, cotton can is the match made in heaven for a conscious eco-babe.

The dreamiest fibre ever- once you try bamboo you won't go back. Environmentally, producing commercial harvests of bamboo only require rainwater, the plantations of bamboo produce up to 30% more oxygen than the equivalent area of trees and is also a fast growing, regenerating plant that can grow up to one metre per day (that is insane!). Health wise bamboo is anti-bacterial, anti-fungal, hypo-allergenic (perfect if you have sensitive skin) and made out of a breathable, moisture-wicking fabric that I can't help but mention is honestly the softest thing I have possible ever touched. The best part about bamboo is that it is also super affordable with lots and lots of bamboo based stores popping up everywhere! If you haven't owned anything bamboo before I highly recommend giving this eco friendly fabric a try- it is a dream to wear, I promise you won't regret it!

Okay I thought I would also just mention it here with the Good Guys that if all of these are grown organically (which more often than not hemp and bamboo particularly are), they don't use pesticides, insecticides or fertilisers. Which means that they don't contribute to any toxic chemicals or toxic waste finding their way into our clothes, our land or our waterways!


Polyester, Acrylic, Nylon and Rayon
I feel like I don't need to talk about these in too much detail, I just want to make it clear that they are not good for the earth or for you! A main ingredient in polyester and acrylic materials is plastic. Meaning that it does not break down, contributes a LOT to pollution, takes a lot of nasty chemicals and toxins to manufacture and is in no way natural at all! Polyester is down right the worst and is made from synthetic polymers that are made from esters of dihydric and terpthalic acid- nasty stuff! Acrylic is made from polycrylonitriles and some sources believe it may even cause cancer. Nylon is made from petroleum, which isn't something we want to be wearing. Rayon is also another fibre you see a lot of- it's made from recycled wood pulp (good hey?) but then must be treated with chemicals such as caustic soda, ammonia, acetone and sulphuric acid to survive our regular wash and wear.

002. Now, after reading all of that and maybe checking the labels on a few pieces of clothing, you are wondering how the hell it would be possible to curate a whole wardrobe of good materials- all while trying to not be wasteful and spend all of your hard earned money!? In my opinion this post is already long enough and jam-packed with new information, so I'm going to do a separate post on how to integrate these eco friendly values into your life. I hope that this little mini series will teach you something new and make you reconsider how powerful you are as a consumer!

003. YOU vote with YOUR dollar. Every time you spend money you are casting a vote for the type of world you want to live in. You bought a new shirt from K-mart that cost $5? Cool, your dollars from that purchase are going towards voting for a world where underpaying garment staff, exploiting workers and not feeling safe in your work environment is OKAY. Bought a nice juicy beef burger on your lunch break today? You're voting for a world that isn't concerned with the HUGE negative impact animal agricultural poses to our environment here on earth and that thinks murder is okay as long as it's an animal. Just a perspective of money to get you thinking.

Lena x

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